Digital Marketing … What we know so far!

Digital Marketing is and has been the hot topic for some time. At Alpha we have always liked to consider ourselves a ‘traditional’ recruitment agency. There is no denying the marketing world particularly in the recruitment industry has moved almost solely online now and so we have decided to drag our directors kicking and screaming into the 21st Century.
Over the last few months we have been on quite a journey discovering the best online marketing tools (in our opinion), how to use them and the benefits or reaching people online. Facebook, Twitter and LinkedIn have been our tools of choice to date and now we are preparing to launch our new website this spring!

If like us and phrases such as customer analytics, SEO, google ads and social media content marketing send you into a tizzy here are some fantastic sites that have helped guide us through the many pitfalls of the online world!
The Moz Blog is packed full of SEO content to help strategise your SEO.
Occam’s Razor is a great go to reference point on google analytics from the very basics (like us) to strengthening your existing knowledge.
We adore the social media examiners blogs and is our go to site for all things social.

We love your feedback so if you think there is anything that could benefit your job or candidate search don’t be shy and drop us a line!